The 5 Main Types of AR Experiences You Can Create

ar experiences

As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made

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4 Best Practices To Keep In Mind For Your AR Advertising Campaign

augmented reality advertising

This article was originally published on AR Insider.   AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates

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AR In Sport: 8 Ways It’s Revolutionising The Industry

ar in sport

Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently

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5 Fun Augmented Reality Christmas Ideas For Your AR Campaign

augmented reality christmas

Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours.

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AR Entertainment: 4 Great Uses of AR in the Industry

ar entertainment

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more

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Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

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Benefits Of AR: What Can AR Do For My Brand?

benefits of ar

AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality

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How To Share Your AR Effects On Facebook, Instagram, Snapchat and the Web

how to share facebook effects how to share instagram effects how to share snapchat effects

It’s not surprising that people are still confused about how to share their AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms:

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