Category - Marketing

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4 augmented reality Christmas effects to win Christmas 2021

The COVID-19 pandemic dramatically changed how people celebrated Christmas last year, and although the world has made enormous progress since 2020, the festive period this year will also be very different from what we’re used to. However, while things like Christmas parties and markets may be cancelled, gift-giving is alive and well. In fact, almost...

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AR analytics: Measuring the success of your AR ecommerce campaign

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch.  Augmented reality (AR) campaigns, which...

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6 augmented reality luxury experiences to delight customers with

2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline.  While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...

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Augmented reality marketing: how brands can beat competitors with it

From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...

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6 augmented reality theme park experiences transforming the industry

The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...

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How to run a successful Instagram AR filter campaign: 3 ideas

The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...