We created this AR face filter that was available to both Instagram and Snapchat users. When a user opened the experience, they were introduced by a dynamic screen with a book titled ‘The Twisted World of Oz’. Its front cover turned over to reveal a special page that the screen zoomed in on.

This page contained six 3D avatars of different characters inspired by The Wonderful Wizard of Oz along the famous yellow brick road: Twisted Beauty, Hay Bae, Goddess of Good, Ms. Metal, Bad Wisch, and Courage Queen.

The user was then prompted to swipe down their screen, which moved the yellow brick road forward along with the six characters. Tapping on an individual character allowed the user to virtually try on the character’s makeup look with the associated face filter.

Afterwards, the user could tap their screen again to return to the yellow brick road page where they could explore the looks of the other characters, flicking between them as if the user was flicking through the pages of an actual book.