Murus – AR paintings catalogue

Outcomes

Paintings are currently available to be visualised within a white frame modelled directly from one of the frames Murus provides among their options to customers. They are also planning on incorporating the remaining frames, making the AR tool a great way to visualise not only the paintings, but also the variety of framing options available.

The experience has been published using Web AR technology, making highly accessible to everyone, as all it requires is a mobile browser, rather than an app, in order to access the Murus website. With this AR experience, Murus have become true trailblazers in the commercial artwork visualisation space.

Our mission has always been to make buying art online easier and more accessible. We knew from speaking to our customers one of the biggest pain points in buying art online was the inability to visualise what a piece of art would look like in their home. The solution developed through our partnership with Poplar Studio solves this problem and gives our customers an unprecedented service, offering the full augmented reality experience across our entire catalogue of affordable original art.

Rose O’Shea, Co-founder of Murus

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