Where is AR Headed Next?

Valued at £4.5 billion in 2017 (Mordor Intelligence, 2018), the Augmented Reality market is set to disrupt the technology industry.

Presently, AR content is used by many industries to add a zing to their customer-interaction activities but the future of AR promises to provide much more functional uses for many other industries. So while for now, our perception of AR includes frightening scenes from Jurassic Park coming to life through a user’s mobile screen or animated visuals triggering interior views of a building upon scanning an image, the future of what the world with AR could look like is largely in the hands of the AR designers and the innovative companies who dream big enough to build AR experiences.

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(Image Source: HSJB Media)

One of the many applications of AR is marketing. And this is something that has already begun picking up. But there is more to come! For large-scale marketing programs, imagine taking over a dedicated space where HBO’s Westworld breathes its life into a large sportsplex: the stadium seats are now filled with western-outfitted hosts and in the centre of the field is a massive lake bed. This would be an unreal experience for ardent fans of the show!

Outside of entertainment, AR has amazing uses for education. Picture a walking tour of a historical castle where secrets of the past are revealed right along the way. AR can make learning about and experiencing different realities actually liveable.

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(Image Source: Pivot The World)

Besides these industries, AR is expected to impact many other areas of our everyday world including the medical, industrial, aerospace, defence, automotive and many more industries (Global Market Insights, 2017).

✍️If you are a brand marketer and want to know how AR can help you add to your brand experiences, reach out to us for some inspiration at hello@poplar.studio! Alternatively, you can connect with our CEO, David Ripert who can guide you on the next steps ✍️.

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