These AR statistics are further proof of the impact that augmented reality has already had and of the success it will bring to many industries. The AR industry is already large and is expected to only get larger, especially with instagram releasing AR effects this summer.
Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.
AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.