Category - marketing

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The Metaverse: the new marketing gold rush

There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...

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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands

Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...

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5 ways retailers can use AR for kids’ product promotions

When it comes to playtime, kids spend more time on touchscreen devices than traditional toys. That’s according to a research study from 2014. However, if more recent articles like “Is it wrong to let my child play on my smartphone?” are anything to go by, then the situation is likely continuing on that trend. Still,...

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Augmented reality sustainability: 6 strategies every brand should try

While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...

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Digital fashion: 4 ways brands are creating augmented reality clothing

With fashion brands constantly looking for new ways to outdo one another, the fashion industry has always been highly competitive. However, whereas in the past clothing companies tried to stand out via engaging marketing campaigns, unique designs, or fancy shop windows, nowadays, many of them are stunning their customers with the help of augmented reality...

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4 augmented reality Christmas effects to win Christmas 2021

The COVID-19 pandemic dramatically changed how people celebrated Christmas last year, and although the world has made enormous progress since 2020, the festive period this year will also be very different from what we’re used to. However, while things like Christmas parties and markets may be cancelled, gift-giving is alive and well. In fact, almost...