AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality
AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.
The 6 books discussed in this post will change your current view of AR through highlighting different examples and ways the industry is evolving. They reference AR as an area in the technology industry and as an industry itself.
AR’s future is currently being decided by big companies who see the potential in AR. Designers are trying to increase the use of it into more functional industries, not just for entertainment or marketing. They want the content to be informative but presented in an entertaining way.
Poplar helps creators and brands create AR content through a virtuous AR ecosystem. We offer resources to creators so that they can learn how to create in AR in a simple way while interacting with other creators. Poplar strives to make AR content creation a smooth, hassle-free process.