Category - advertising

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Five ways Apple Vision Pro will enhance your sales

In the ever-evolving landscape of e-commerce, providing immersive and interactive experiences for customers has become paramount. With the advent of technologies like augmented reality (AR) and virtual reality (VR), businesses are constantly seeking innovative ways to engage their audience and drive sales. Apple Vision Pro, the latest offering from tech giant Apple, promises to revolutionise...

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The Metaverse: the new marketing gold rush

There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...

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9 augmented reality grocery shopping examples

How augmented reality grocery experiences can help boost supermarket and grocery retailers’ conversions. While COVID-19 wreaked havoc on most brick-and-mortar shops, there was one exception: supermarkets remained open as “essential” businesses, with UK shoppers spending £11bn on groceries in November 2020 alone.  However, not all of these sales were made in-store. That same month, online...

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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns

The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...

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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands

Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...

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5 ways retailers can use AR for kids’ product promotions

When it comes to playtime, kids spend more time on touchscreen devices than traditional toys. That’s according to a research study from 2014. However, if more recent articles like “Is it wrong to let my child play on my smartphone?” are anything to go by, then the situation is likely continuing on that trend. Still,...