Category - advertising

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Brands in the metaverse: everything you need to know

Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point.  Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...

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How YouTube AR and shopping tools can grow engagement for brands

More than two billion. That’s how many people visit YouTube each month. And the number is growing. Already the most popular platform on the internet, YouTube increased its share of users by 8% between 2019 and 2021. Compare that to Facebook, whose user base of 69% has remained unchanged for the last three years.  Unsurprisingly,...

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Snapchat AR: how brands can create their own branded lenses

With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign.  Snapchat’s 280 million daily...

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TikTok shopping: everything brands need to know

Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen...

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TikTok AR examples to inspire your brand

When the popular video-sharing app Vine was discontinued in 2016, it left a gap in the market that TikTok has enthusiastically and profitably filled. With its rapid rise to popularity, young user base, and informal vibe, advertisers have been eager to take advantage of the new marketing opportunity that TikTok presents.  While TikTok is still...

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Facebook AR ads: how to get started creating your own

Capable of engaging more than ten times as many people as traditional search engine ads, Facebook ads are already a powerful tool for attracting customers. Similarly, with the ability to increase conversion rates by over 30%, augmented reality (AR) ad campaigns have also demonstrated tremendous success across multiple industries. With the option to combine Facebook...