Hello AR fans! I have the pleasure of kicking off Poplar’s first ever blog post and I hope there will be many more to come!
We at Poplar want to help creators and brands produce any AR experience, by creating a virtuous AR ecosystem. We want to do that by evangelising AR as a powerful tool for brands including but not limited to digital marketing solutions. Through this we want to help more creators access brand briefs and monetise their skills. For those who do not know how to create in AR, we want to provide them with tutorials and resources so they can learn to do it. We aim for this to be done easily while being able to interact and collaborate with other creators.
How Poplar Was Born
Poplar was born out of my expertise in content creation (I’ve worked in original video, from Hollywood to Netflix) and my passion in community building (I’ve built studios for YouTube creators so they could learn, connect and produce). My belief in AR as the next big marketing and advertising opportunity drives Poplar. All the forces in tech agree: AR is the future! With an average dwell time of 75s and 4x longer view time than video AR is the biggest advertising opportunity since video ads.
There is presently no cost-effective, quick and scalable way to produce AR content. There is a dependency on big agencies and studios that charge large sums of money and take a couple of months for production. This slows down the pace of mass AR adoption. Producing an AR experience requires multiple stakeholders and results in a complex workflow. It’s not scalable for brands and is a slow experimental process for them as well as for platforms.
Poplar wants to make AR content creation simple. We are activating a new generation of talented creators in our community to produce an amazing AR experience on behalf of brands. We plan on doing this in a faster and more affordable way than large agencies. Poplar believes we can guarantee top quality content and service since we work with such a talented group of creators and provide open and honest communications.
Within 4 months of our genesis, we have already worked with huge brands like Universal Music, Sony Music, L’Oréal, King Games, Warner Bros, Disney, RB, etc. We hope that these opportunities can inspire a whole new community of creators to learn AR, freelance, and create their own venture. Let’s help grow this new exciting technology that will transform the way we interact with our world. We want to offer inspiring work to our creator community and help them upskill themselves while with us. As one of our creators, Ian recently told us: “King or Disney are dream-level brands to me. Apart from these big brands on Poplar, I also love the contests Poplar is running, it’s a really cool idea.”
How To Get Started
If you want to know about all things AR – you have to continue to watch this space! We’re just getting started, so please join us on our new journey and don’t hesitate to share your ideas, requests, needs, and feedback. In the meantime do check out our live briefs, challenges, webinars, and other resources.
– David Ripert
David Ripert is the CEO of Poplar. He was the Head of YouTube Spaces at Google for 6 years, launching creator-facing studios all over the region. He has over 16 years’ international leadership experience within Fortune 500 & start-ups (Google, YouTube, Netflix, Dailymotion, Cap Gemini E&Y). He’s also on the board of several major charities including Save the Children, Sadler’s Wells and Têtu.