Blog
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Meet the creator behind Doritos – Buffalo Bo
I recently sat down with Bram van de Ven, the founder of AR marketing agency arfected. He and his team develop AR filters and AR apps for social media and big-name international brands. This most recently led to being selected by Doritos to build the Buffalo Bo experience for Instagram. In today’s spotlight, hear Bram’s...
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Augmented reality restaurant experiences: 5 examples
In the UK and in many other countries, restaurants are beginning to reopen, but many still feel a little wary of dining indoors. It’s important, now more than ever, that food service businesses send the message that they are taking customer safety seriously. One way they can do this, while at the same time standing...
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Visual search ecommerce: how brands can stand out to customers shopping with their camera
Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day. However,...
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How augmented reality travel is changing the tourism industry
With its ability to enhance the real world with overlaid digital components, augmented reality (AR) is fast becoming the tourism industry’s favourite tool. While AR was invaluable in helping companies that rely on tourism keep their customers engaged during worldwide lockdowns, the innovative technology was already gaining traction even before the COVID-19 pandemic struck. Augmented...
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AR smart glasses uses for enterprise: 5 examples
When Google Glass was announced in 2012, it created a stir in the realm of consumer electronics, with technology advocates imagining people donning smart glasses for everything from trips to the store to going to concerts. However, neither the technology nor the market was ready for augmented reality (AR) smart glasses at the time, and...
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How YouTube AR and shopping tools can grow engagement for brands
More than two billion. That’s how many people visit YouTube each month. And the number is growing. Already the most popular platform on the internet, YouTube increased its share of users by 8% between 2019 and 2021. Compare that to Facebook, whose user base of 69% has remained unchanged for the last three years. Unsurprisingly,...