Blog

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Instagram effects are coming this summer. Here’s what brands need to know.

Instagram is opening up AR effects on their app to brand this summer (2019). Find out how this changes the AR industry so far and what effects it has on brands. This will increase brand’s customer engagement greatly and the content is easy to create.

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This new AR experience from Aladdin the Musical allows you to rub shoulders with the Genie

The makers of Aladdin the Musical recently published an AR experience using Facebook, which allows users to immerse themselves in the world of Aladdin. By using AR and creating easily shareable content, they can increase their word-of-mouth and recognition greatly.

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AR campaigns: why you need them and how you can use them

AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.

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AR in travel: 3 ways AR is shaping the industry

AR is set to disrupt the travel industry through the introduction of many useful applications that make travel an easier process. Airlines have benefited greatly from it and other areas of the industry are following their lead. The travel industry is set to develop more functional uses for AR in the near future.

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AR content platform Poplar Studio raises half a million to democratise AR

Poplar is a platform that works to connect brands with AR creators to evolve their branding and produce more creative content. Many global brands have already done work with Poplar to improve their audience engagement. AR helps brands tell a story through their media.

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11 must-read augmented reality books

The 6 books discussed in this post will change your current view of AR through highlighting different examples and ways the industry is evolving. They reference AR as an area in the technology industry and as an industry itself.