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MG Motor launch 3D immersive advertising campaign with Poplar Studio
MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar Studio, the creative platform that provides 3D and AR campaigns on demand. To drive...
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3 conversion metrics showing the impact of augmented reality [infographic]
Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in retail, education and healthcare are now reaping performance benefits and seeing increases...
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How makeup virtual try on will save the beauty industry
The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”...
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Swing physics for Spark AR Studio: a tutorial
For the purposes of this tutorial we will use a filter made for The Addams Family on Instagram as a reference, so that you will be able to see what can be accomplished with this guide. The objective of this article is to show Spark AR users how to create a pseudo physics system that can be...
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4 best practices to keep in mind for your AR advertising campaign
This article was originally published on AR Insider. AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates...
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AR in sport: 8 ways it’s revolutionising the industry
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently...