Category - Use cases
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Snapchat AR: how brands can create their own branded lenses
With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. Snapchat’s 280 million daily...
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Pinterest AR: how brands can use in their shopping campaigns
With a year-over-year increase of 37% in monthly active users in 2020, brands can’t afford to ignore Pinterest’s audience of 459 million consumers, many of which need only a small nudge to make a purchase. Now, with Pinterest AR, that is even more the case. More than half of visitors to Pinterest are eager to buy...
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Snapchat social commerce: get started with AR shopping
With almost four billion people using social media globally, it’s no surprise that companies around the world are looking to capitalise on Snapchat social commerce. Snapchat is at the centre of this growing movement, offering a range of advertising options. From Story Ads and Snap Ads that showcase product collections to Dynamic Ads that allow businesses...
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TikTok shopping: everything brands need to know
Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen...
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TikTok AR examples to inspire your brand
When the popular video-sharing app Vine was discontinued in 2016, it left a gap in the market that TikTok has enthusiastically and profitably filled. With its rapid rise to popularity, young user base, and informal vibe, advertisers have been eager to take advantage of the new marketing opportunity that TikTok presents. While TikTok is still...
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Facebook AR ads: how to get started creating your own
Capable of engaging more than ten times as many people as traditional search engine ads, Facebook ads are already a powerful tool for attracting customers. Similarly, with the ability to increase conversion rates by over 30%, augmented reality (AR) ad campaigns have also demonstrated tremendous success across multiple industries. With the option to combine Facebook...