Category - Use cases
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Augmented reality analytics: measuring the success of your AR campaign
Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the...
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Augmented reality advertising: what you need to know
Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through...
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3D product modelling: how to use it on your ecommerce website
3D product modelling is transforming online retail. With more customers shopping online than ever before, brands are increasingly turning to new innovative technologies in order to stand out in a crowded marketplace. A leader when it comes to visual marketing techniques, 3D product modelling can inspire customers to act. Often, 3D technologies go hand in...
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How augmented reality can boost Instagram ecommerce
Since Facebook’s purchase of Instagram in 2012 the app has come a long way, from being primarily a place for users to share photos, to now becoming an essential platform for retailers thanks to the Instagram ecommerce offerings. A decade after the purchase, influencer culture’s rising importance has led brands to consider more informal ways...
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3D and augmented reality in automotive: 3 applications
Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to...
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Augmented reality for business: how to get started
With over 3.5 billion people estimated to be regular AR users by the end of 2022, augmented reality for business is on track to become an essential part of every brand’s marketing toolkit. For companies that want to stand out as dynamic, forward-thinking, and customer-focused, AR adoption can help engage customers and improve their perception...