Snapchat AR: How Brands Can Create Their Own Branded Lenses

snapchat AR

With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign.  Snapchat’s 280 million daily

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Snapchat Shopping: Get Started With AR Social Commerce

snapchat shopping

With almost four billion people using social media globally, it’s no surprise that companies around the world are looking to capitalise on social commerce. Snapchat is at the centre of this growing movement, offering a range of advertising options. From Story Ads and Snap Ads that showcase product collections to Dynamic Ads that allow businesses to

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Augmented Reality Analytics: Measuring the Success of Your AR Campaign

augmented reality analytics

Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the

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Augmented Reality Advertising: What You Need to Know

augmented reality advertising

Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through

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