6 augmented reality theme park experiences transforming the industry
The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...
How to run a successful Instagram AR filter campaign: 3 ideas
The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...
Augmented reality in theatre & tourism: insights from Codex’s 5G and XR showcase
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.
This new AR experience from Aladdin the Musical allows you to rub shoulders with the Genie
The makers of Aladdin the Musical recently published an AR experience using Facebook, which allows users to immerse themselves in the world of Aladdin. By using AR and creating easily shareable content, they can increase their word-of-mouth and recognition greatly.