Category - Luxury

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Virtual try on jewellery: 7 brands doing it right now

For jewellery retailers, investing in virtual try on jewellery augmented reality (AR) technology to improve the online buying experience may no longer be optional. Although customers still prefer to shop for jewellery in-store, online jewellery sales are rising. Particularly for fine jewellery, online sales are predicted to go from making up just 13% of the...

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8 virtual try on clothing examples to inspire fashion brands

While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...

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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns

The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...

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Google Swirl ads: 8 campaigns from top brands

With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...

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6 augmented reality luxury experiences to delight customers with

2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline.  While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...

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Augmented reality art gallery, museum & retailer experiences: 6 cases

According to an international survey on consumer tourism choices in a post-pandemic world, people can’t wait to get back to museums and galleries. However, to cater to individuals who may not feel confident venturing out to an art gallery just yet, as well as those who have embraced new technologies such as virtual reality (VR)...