Category - Entertainment

Blog -

5 ways retailers can use AR for kids’ product promotions

When it comes to playtime, kids spend more time on touchscreen devices than traditional toys. That’s according to a research study from 2014. However, if more recent articles like “Is it wrong to let my child play on my smartphone?” are anything to go by, then the situation is likely continuing on that trend. Still,...

Blog -

6 augmented reality theme park experiences transforming the industry

The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...

Blog -

How to run a successful Instagram AR filter campaign: 3 ideas

The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...

Blog -

Brands in the metaverse: everything you need to know

Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point.  Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...

Blog -

AR in sport: 8 ways it’s revolutionising the industry

Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently...

Blog -

AR entertainment: 4 great uses of AR in the industry

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more...