Category - Automotive

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Google Swirl ads: 8 campaigns from top brands

With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...

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6 augmented reality luxury experiences to delight customers with

2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline.  While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...

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AR smart glasses uses for enterprise: 5 examples

When Google Glass was announced in 2012, it created a stir in the realm of consumer electronics, with technology advocates imagining people donning smart glasses for everything from trips to the store to going to concerts. However, neither the technology nor the market was ready for augmented reality (AR) smart glasses at the time, and...

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3D and augmented reality in automotive: 3 applications

Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to...