Making Augmented Reality Shopping a Reality for Your Ecommerce Website

augmented reality shopping

Incorporating augmented reality shopping into your ecommerce site is a great way to improve top-line revenue and customer satisfaction. According to Deloitte, 71% of shoppers would shop more often if they could use AR experiences while doing so, and 61% would choose stores with AR over those without it.  With customer demand for AR growing

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Augmented Reality Furniture: How It Can Improve Online Storefronts

augmented reality furniture

From cars to pretzels, augmented reality is catalysing a transformation in how consumers engage with retail products. However, if you had to choose one area where AR is most rapidly gaining traction, it has to be augmented reality furniture. In fact, research shows that furniture is one of the main products customers want to use

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AR Ecommerce And 3D Ecommerce: How They’ll Transform Retail

Augmented reality ecommerce, 3D ecommerce

As the world moves online, augmented reality ecommerce and 3D ecommerce allow consumers to interact with your product listings without leaving their home. Making the digital world more tangible in this way will become increasingly necessary for ecommerce stores, as pandemic-driven trends become long-term behavioural changes. Across society, what was a slow move towards increased

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5 Augmented Reality Food and Drinks Effects You Can Build

Augmented Reality Food and Drinks

As Covid-19 restrictions begin to ease up and restaurants and bars to reopen, the food and drinks industry is dealing with lower-than-usual customer numbers and higher competition. While schemes such as Eat Out To Help Out encouraged people to support their local businesses, restaurants and bars are still facing huge disruption. One of the ways

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MG Motor Leads 3D Immersive Advertising Innovation With New Poplar Campaign

AR trends

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand

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How Virtual Makeup Try-On Will Save The Beauty Industry

virtual makeup try on

The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”

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AR In Sport: 8 Ways It’s Revolutionising The Industry

ar in sport

Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently

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AR Entertainment: 4 Great Uses of AR in the Industry

ar entertainment

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more

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Speedo Embraces AR With Poplar-Powered Virtual Try-On Features

virtual try on speedo

Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with

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