Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,
MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand
The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently
AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more
Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with
This post is a full guide on how to play Harry Potter Wizards Unite. It gives you insight on what Inns and Greenhouses are all about, how you can get Spell Energy and much more! It is a more sophisticated game with an endless amount of features.
Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.
Instagram is opening up AR effects on their app to brand this summer (2019). Find out how this changes the AR industry so far and what effects it has on brands. This will increase brand’s customer engagement greatly and the content is easy to create.