Category - General
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Augmented reality NFTs: benefits and how to create them
Move over, bitcoin, there’s a new crypto trend on the rise: NFTs. A novel kind of collectable, this particular cryptocurrency is all that anyone seems to be talking about right now. The digital artist Beeple sold his work, “Everydays — The First 5000 Days,” as an NFT for a record $69 million at Christie’s in...
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3D and augmented reality in automotive: 3 applications
Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to...
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Augmented reality for business: how to get started
With over 3.5 billion people estimated to be regular AR users by the end of 2022, augmented reality for business is on track to become an essential part of every brand’s marketing toolkit. For companies that want to stand out as dynamic, forward-thinking, and customer-focused, AR adoption can help engage customers and improve their perception...
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Key augmented reality trends for 2021 (part 3)
Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between...
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Key augmented reality trends for 2021 (part 2)
The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago. Some aspects of this...
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Key augmented reality trends for 2021 (part 1)
Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are...