Category - General
Blog -
How augmented reality furniture “try ons” can improve online sales
From cars to pretzels, augmented reality is catalysing a transformation in how consumers engage with retail products. However, if you had to choose one area where AR is most rapidly gaining traction, it has to be augmented reality furniture try ons. In fact, research shows that furniture is one of the main products customers want...
Blog -
Meet the creator behind the Spooky Welly Walk brief
I got the chance to catch up with Paul, the creator who won the Roy Castle brief. Paul runs his own agency called Gloam and first came across the digital 3D world space in the 90s and worked in creative industries since, including being a radio producer at BBC 6 Music & Radio 2. I...
Blog -
5 great ways TikTok has proven it’s the future of AR
TikTok is fast becoming the go-to social network, and not just for the Gen Z generation. With their recent announcement of AR Branded Effects, brands will finally be able to publish TikTok augmented reality effects that allow users to take their videos to the next level, encourage word-of-mouth sharing and increase brand engagement. With this...
Blog -
3D ads: what are they and how do I get started?
Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,...
Blog -
AR experiences: 5 examples brands can create
As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made...
Blog -
MG Motor launch 3D immersive advertising campaign with Poplar Studio
MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar Studio, the creative platform that provides 3D and AR campaigns on demand. To drive...