Category - Creator

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Meet the creator of “Broken” with 41 million AR impressions

Meet Anrick Bregman, interactive director of twenty years with a focus on virtual and augmented reality for the last ten. Anrick has worked as an independent director for many organisations and companies around the world, but lately, he’s focused on researching Augmented and Virtual Reality products and technologies through his studio. We recently had the...

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Meet the AR creator behind the NYX brief

Originally from France, but now living in Bangkok, Florian Sabatier is an AR creator and HCI (Human-Computer Interaction) specialist. Not only that, he is also part of our creator community! After two years managing VeeAR – an AR research and development startup – Florian opened Holowisp. Holowisp is a creative agency and art collective specialising...

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Meet the creator behind Doritos – Buffalo Bo

I recently sat down with Bram van de Ven, the founder of AR marketing agency arfected. He and his team develop AR filters and AR apps for social media and big-name international brands. This most recently led to being selected by Doritos to build the Buffalo Bo experience for Instagram. In today’s spotlight, hear Bram’s...

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Meet the creator behind the Spooky Welly Walk brief

I got the chance to catch up with Paul, the creator who won the Roy Castle brief. Paul runs his own agency called Gloam and first came across the digital 3D world space in the 90s and worked in creative industries since, including being a radio producer at BBC 6 Music & Radio 2. I...

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Swing physics for Spark AR Studio: a tutorial

For the purposes of this tutorial we will use a filter made for The Addams Family on Instagram as a reference, so that you will be able to see what can be accomplished with this guide. The objective of this article is to show Spark AR users how to create a pseudo physics system that can be...

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Zappar face tracking tutorial

In our last tutorial, we went over how to use ZapWorks image tracking. In this tutorial, we’ll see how to create a web-based face tracking tutorial using ZapWorks Studio.  The inspiration behind this demo is the legendary Arnold Schwarzenegger from Predator.  1. If you’ve gone through our previous tutorial on ZapWorks, skip this step. Otherwise,...