Category - Business

Blog -

AR analytics: Measuring the success of your AR ecommerce campaign

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch.  Augmented reality (AR) campaigns, which...

Blog -

Augmented reality for ecommerce: the what, why, and how

Arguably one of the most important trends in ecommerce, augmented reality (AR) is going to change the retail landscape for good. Brands like IKEA, Sephora, Warby Parker, Gucci, ASOS, and Amazon have all used AR to make shopping easier and more fun, but now, even smaller businesses are turning to this still relatively novel technology...

Blog -

Augmented reality fashion: 4 ways it’s influencing people’s wardrobes

According to recent statistics, customers are buying more clothes online than ever. However, for retailers, increased sales don’t always translate into sustainable top-line growth. One reason for that is that online clothes shopping has a big problem: returns. Research shows that e-commerce apparel returns can range anywhere between 50% to 80% compared to in-store return...

Blog -

How augmented reality jewellery try ons supercharge sales for retailers

Augmented reality (AR), a technology based on enhancing the real-world environment with computer-generated elements, is quickly gaining traction across many industries, including retail. From makeup to furniture to eyeglasses, many brands are already empowering their customers with the ability to experience products through AR and 3D modelling before they make a purchase. The reason why...

Blog -

Visual search ecommerce: how brands can stand out to customers shopping with their camera

Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day.  However,...

Blog -

AR smart glasses uses for enterprise: 5 examples

When Google Glass was announced in 2012, it created a stir in the realm of consumer electronics, with technology advocates imagining people donning smart glasses for everything from trips to the store to going to concerts. However, neither the technology nor the market was ready for augmented reality (AR) smart glasses at the time, and...