Category - Business

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Livestream shopping and augmented reality: benefits for brands

Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on.  In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...

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Augmented reality sustainability: 6 strategies every brand should try

While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...

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AR in 2022: 8 tech trends that will shape the year

Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...

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AR analytics: Measuring the success of your AR ecommerce campaign

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch.  Augmented reality (AR) campaigns, which...

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Augmented reality for ecommerce: the what, why, and how

Arguably one of the most important trends in ecommerce, augmented reality (AR) is going to change the retail landscape for good. Brands like IKEA, Sephora, Warby Parker, Gucci, ASOS, and Amazon have all used AR to make shopping easier and more fun, but now, even smaller businesses are turning to this still relatively novel technology...

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Augmented reality fashion: 4 ways it’s influencing people’s wardrobes

According to recent statistics, customers are buying more clothes online than ever. However, for retailers, increased sales don’t always translate into sustainable top-line growth. One reason for that is that online clothes shopping has a big problem: returns. Research shows that e-commerce apparel returns can range anywhere between 50% to 80% compared to in-store return...