Category - Business
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Five ways Apple Vision Pro will enhance your sales
In the ever-evolving landscape of e-commerce, providing immersive and interactive experiences for customers has become paramount. With the advent of technologies like augmented reality (AR) and virtual reality (VR), businesses are constantly seeking innovative ways to engage their audience and drive sales. Apple Vision Pro, the latest offering from tech giant Apple, promises to revolutionise...
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The industrial metaverse: a quick guide for enterprise
“The real future of the metaverse is not for consumers,” wrote Pekka Lundmark in the Financial Times in 2022. Although the metaverse is often touted as a place where, in the near future, we will meet our friends, play games, and do our shopping, the reality is that it will probably have the biggest impact not...
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How B2B AR and 3D product demos shorten the sales cycle
Leading-edge technologies like augmented reality (AR) will drive the future of retail. At least, that’s what Senior Advisor for McKinsey John Straw thinks. According to him, the companies that will win out in the long-term are not those that worry “about how [cutting-edge technology] affects the P&L” but those that zero in on how “it’s...
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Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...
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Augmented reality sustainability: 6 strategies every brand should try
While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...
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AR in 2022: 8 tech trends that will shape the year
Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...