Category - Marketing
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Why WebAR will change the face of AR forever
There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,...
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Instagram AR effects are here. Here’s why brands should care.
It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform. Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will...
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What augmented reality platform should you use? [infographic]
Every augmented reality platform comes with its own set of features and benefits. In this infographic we go over what kinds of campaigns each augmented reality platform is best suited for.
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Instagram effects are coming this summer. Here’s what brands need to know.
Instagram is opening up AR effects on their app to brand this summer (2019). Find out how this changes the AR industry so far and what effects it has on brands. This will increase brand’s customer engagement greatly and the content is easy to create.
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AR campaigns: why you need them and how you can use them
AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.