Category - Marketing
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Four steps to create AR for marketing campaigns
Augmented reality (AR) marketing is a proven method for boosting consumer interest and engagement. It is also a way of positioning your brand as forward-thinking. According to research by Marketing Dive, AR “is the most likely technology to make consumers think a brand is innovative.” However, if you’re unfamiliar with AR technology, it can be...
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5 augmented reality food and drinks effects you can build
As Covid-19 restrictions begin to ease up and restaurants and bars to reopen, the food and drinks industry is dealing with lower-than-usual customer numbers and higher competition. While schemes such as Eat Out To Help Out encouraged people to support their local businesses, restaurants and bars are still facing huge disruption. One of the ways...
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AR experiences: 5 examples brands can create
As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made...
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3 conversion metrics showing the impact of augmented reality [infographic]
Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in retail, education and healthcare are now reaping performance benefits and seeing increases...
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4 best practices to keep in mind for your AR advertising campaign
This article was originally published on AR Insider. AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates...
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AR in sport: 8 ways it’s revolutionising the industry
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently...