Visual Search Ecommerce: How Brands Can Stand Out to Customers Shopping with Their Camera

Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day.  However,

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How Augmented Reality Travel Is Changing the Tourism Industry

With its ability to enhance the real world with overlaid digital components, augmented reality (AR) is fast becoming the tourism industry’s favourite tool. While AR was invaluable in helping companies that rely on tourism keep their customers engaged during worldwide lockdowns, the innovative technology was already gaining traction even before the COVID-19 pandemic struck. Augmented

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AR smart glasses use cases for consumers: everything you need to know

Back in 2012, the world was buzzing with interest in Google Glass. The next frontier in wearable technology at the time, Google Glass promised consumers the ability to augment their vision with a head-up display rivalling those seen in first-person action games. But Google Glass failed before it could even get to the consumer market.

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How Augmented Reality Events Can Transform Customer Engagement

Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic.  Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward

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Snapchat AR: How Brands Can Create Their Own Branded Lenses

snapchat AR

With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign.  Snapchat’s 280 million daily

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Facebook AR Ads: How To Get Started Creating Your Own

Capable of engaging more than ten times as many people as traditional search engine ads, Facebook ads are already a powerful tool for attracting customers. Similarly, with the ability to increase conversion rates by over 30%, augmented reality (AR) ad campaigns have also demonstrated tremendous success across multiple industries. With the option to combine Facebook

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Augmented Reality Analytics: Measuring the Success of Your AR Campaign

augmented reality analytics

Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the

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Augmented Reality Advertising: What You Need to Know

augmented reality advertising

Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through

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