The Juno Awards decided to commission two AR experiences called ‘Personas’ and ‘On-Stage’. These AR experiences were built for Instagram, where The Juno Awards has a followership of approximately 32,000.

For the ‘Personas’ experience, the user switched between four face filters representing iconic Canadian musicians: The Weeknd, Oscar Peterson, Shania Twain and Alanis Morrisette. The face filters drew from notable looks and outfits from past public appearances and music videos. The user could adjust the size of the face filter using the slider on the right-hand side of the screen.

In the ‘On-Stage’ experience, the user effectively pretended to be an artist receiving a Juno Award themselves. Stage lights and confetti made up the user’s screen backdrop, whilst in front of the user was a 3D Juno Award trophy and a 3D microphone into which they could speak to address their imaginary audience.

The user could also control the audience’s reaction by swiping across three different icons: a no-sound icon for a muted response, a happy-face icon to elicit cheers from the audience, or if they wanted a less complimentary response, they could opt for the sad-face icon for boos and jeers.