Coach – Pillow Tabby
The challenge
Coach, together with Parallel Consulting, asked us to create an immersive experience in tandem with an artistic installation by the artist Cyril Lancelin in London’s Soho Square.
The purpose of the installation and AR experience was to create buzz around the reopening of the London store.
Our approach
We created an AR treasure hunt that could be launched by scanning a QR code on-site.
The WebAR experience encouraged users to explore the artistic installation in order to find 4 virtual hearts using their phone camera. Once they found the hearts, users were able to tap on them in order to collect them.
After having collected all 4 hearts, users were in with a chance of winning a real Pillow Tabby bag. They were asked to choose from between several 3D Pillow Tabby handbags to pick their favourite colour and, finally, to enter their details in a form.
Coach’s inflatable installation launched in London’s Soho Square, and will also appear in Berlin and Dubai.
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