Speedo

Speedo wanted AR technology that allowed customers to try on 35 separate swimming goggles. We produced an AR filter that offers customers an easy way to visualise the goggles on their faces when shopping online, empowering them to make smarter purchasing choices. As a result, Speedo expect to see fewer returns from online sales.

“The web-based and in-store AR experiences are really part of the same concerted effort to make shopping for Speedo goggles much more convenient and enjoyable than our competitors. We find that customers tend to research goggles online, but 80% of the time they will end up buying in-store because they would like to try the model on first. We expect this AR experience to increase both in-store and online shopping intent, as customers feel more confident that their model of choice really suits them.” – Matt Kennedy, Pentland Solutions Lead

Charlotte Tilbury

Charlotte Tilbury, the beauty brand, wanted to create AR campaigns to show off their new range of products “Pillow Talk”.

The resulting AR try-on allowed users to try their mascara, highlighting length and volume of eyelashes. Additionally, they incorporated a range of shades of their lipstick within the experience.

BBC x His Dark Materials

To promote the release of season 2 of His Dark Materials, the BBC commissioned this AR portal that allowed fans to create a doorway into the alternate universe of the show, enter it and interact with it. The portal was an incredibly immersive approach to AR marketing filters in the entertainment vertical!

NYX Professional Makeup

For their Halloween-themed Haunted Dollhouse campaign, cosmetics brand NYX took the virtual try-on concept one step further. They created five distinct, professionally developed makeup looks that users could try on, share, and shop.

“This campaign provided a particularly memorable experience as users could actively participate in the ‘Haunted Dollhouse’ story by ‘becoming’ one of the five featured characters. The immersive nature of the experience resulted in increased engagement times, which in turn improve brand awareness” – David Ripert, CEO at Poplar Studio

Nickelodeon

Nickelodeon commissioned a web-based AR (WebAR) experience, which would allow them to incorporate the AR experience within a wider campaign. The result was an experience which spanned various media — AR, video and a promotional website — resulting in a WebAR experience unlike any other seen in the entertainment vertical.

“We wanted to engage SpongeBob fans, parents and kids and enhance shoppers’ experiences on-pack. A SpongeBob AR photo filter was the perfect solve and Poplar brought a wealth of expertise and support as we brought this to life for the first time as part of our national retail promotion.” – Ross Archer-Haynes, Senior Director, Retail Marketing, ViacomCBS