AR creative platform Poplar acquires Svrf, Inc

Poplar (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc. The acquisition will further enable Poplar to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies. Svrf provided a platform for users