Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.
Instagram is opening up AR effects on their app to brand this summer (2019). Find out how this changes the AR industry so far and what effects it has on brands. This will increase brand’s customer engagement greatly and the content is easy to create.
AR is set to disrupt the travel industry through the introduction of many useful applications that make travel an easier process. Airlines have benefited greatly from it and other areas of the industry are following their lead. The travel industry is set to develop more functional uses for AR in the near future.
AR goggles and other wearable forms of AR could transform our everyday life greatly. They allow people to access their technology in a hands-free way, which would simplify most tasks and use the time spent on them more efficiently.
AR’s future is currently being decided by big companies who see the potential in AR. Designers are trying to increase the use of it into more functional industries, not just for entertainment or marketing. They want the content to be informative but presented in an entertaining way.