Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Yesterday we attended the 5G and Extended Reality Showcase by Codex at Soho Hotel, London. The afternoon saw speakers from across industries, who talked about how 5G and Extended Reality have influenced their unique projects. They also reflected on what the future might look like for the adoption of augmented technologies, beyond advertising. Two speakers…

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Instagram Effects are Coming This Summer. Here’s What Brands Need to Know.

To see a directory of existing Instagram effects go here. In a previous article we went through why AR is having such a tremendous impact on how brands market themselves. In a nutshell, augmented reality has absolutely exploded, with 3.5 billion AR users projected by 2022. It therefore comes as no surprise that nine out…

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How AR Is Set To Transform Our Everyday Life

In the last post, we talked about transporting fans of entertainment into novelty experiences for promotion and inspiring people to learn about new information and look beyond what they already know. However, apart from these one-off engagement campaigns, there are plenty of powerful applications for AR in our daily lives.  (Image Source: iDropNews) Let’s say…

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Where is AR Headed Next?

Valued at £4.5 billion in 2017 (Mordor Intelligence, 2018), the Augmented Reality market is set to disrupt the technology industry. Presently, AR content is used by many industries to add a zing to their customer-interaction activities but the future of AR promises to provide much more functional uses for many other industries. So while for…

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