Benefits Of AR: What Can AR Do For My Brand?

benefits of ar

AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality

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Domo Arigato, Mrs. Roboto

I tend to have lots of silly ideas, and Mrs. Roboto is no exception. The idea emerged while thinking about how to take advantage of Facebook’s Spark AR to connect computer vision technology to the physical world. Fortunately, I’d been introduced to the Neopixel add-on to the BBC micro:bit a few weeks earlier by my

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Instagram AR Effects Are Here. Here’s Why Brands Should Care.

Spark AR for Instagram

It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform.  Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will

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Everything You Need To Know About How To Play Harry Potter Wizards Unite

Harry Potter Wizards Unite guide

This post is a full guide on how to play Harry Potter Wizards Unite. It gives you insight on what Inns and Greenhouses are all about, how you can get Spell Energy and much more! It is a more sophisticated game with an endless amount of features.

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Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.

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This New AR Experience From Aladdin the Musical Allows You To Rub Shoulders with the Genie

ar experience

The makers of Aladdin the Musical recently published an AR experience using Facebook, which allows users to immerse themselves in the world of Aladdin. By using AR and creating easily shareable content, they can increase their word-of-mouth and recognition greatly.

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AR Marketing: Why You Need It and How You Can Use It

ar marketing

AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.

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AR In Travel: 3 Ways AR Is Shaping the Industry

ar in travel

AR is set to disrupt the travel industry through the introduction of many useful applications that make travel an easier process. Airlines have benefited greatly from it and other areas of the industry are following their lead. The travel industry is set to develop more functional uses for AR in the near future.

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