Augmented Reality retail is not the future, it is very much already here. Already 75% of people say they expect retailers to offer an AR experience. In response to this overwhelming demand, 32% of retailers are already planning to use AR or VR. And that’s only among those who haven’t already adopted it. And yet,…
Yesterday we attended the 5G and Extended Reality Showcase by Codex at Soho Hotel, London. The afternoon saw speakers from across industries, who talked about how 5G and Extended Reality have influenced their unique projects. They also reflected on what the future might look like for the adoption of augmented technologies, beyond advertising. Two speakers…
To see a directory of existing Instagram effects go here. In a previous article we went through why AR is having such a tremendous impact on how brands market themselves. In a nutshell, augmented reality has absolutely exploded, with 3.5 billion AR users projected by 2022. It therefore comes as no surprise that nine out…
Augmented Reality (AR) is quickly disrupting the way we consume and share information, with a staggering 3.5 billion augmented reality users projected by 2022. Unsurprisingly, businesses are rising to the occasion by creating AR marketing content that is helping them increase audience engagement and truly stand out from competitors. The potential of AR is tremendous…