Benefits Of AR: What Can AR Do For My Brand?

benefits of ar

AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality

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Instagram AR Effects Are Here. Here’s Why Brands Should Care.

Spark AR for Instagram

It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform.  Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will

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Augmented Reality Retail: How It’s Transforming the Industry

augmented reality retail

Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.

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Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.

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Instagram Effects are Coming This Summer. Here’s What Brands Need to Know.

instagram effects

Instagram is opening up AR effects on their app to brand this summer (2019). Find out how this changes the AR industry so far and what effects it has on brands. This will increase brand’s customer engagement greatly and the content is easy to create.

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AR Marketing: Why You Need It and How You Can Use It

ar marketing

AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.

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What Is The Future Of Augmented Reality In Our Everyday Life?

the future of augmented reality in our everyday life

AR’s future is currently being decided by big companies who see the potential in AR. Designers are trying to increase the use of it into more functional industries, not just for entertainment or marketing. They want the content to be informative but presented in an entertaining way.

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