Back in 2012, the world was buzzing with interest in Google Glass. The next frontier in wearable technology at the time, Google Glass promised consumers the ability to augment their vision with a head-up display rivalling those seen in first-person action games. But Google Glass failed before it could even get to the consumer market.
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently