Looking to get started with AR, whether as a creator, business looking to use AR, marketer or just interested in learning more? Here’s our list of 6 essential must-read books for AR creators and enthusiasts alike which we guarantee will totally change your outlook on AR!
Augmented Human: How Technology Is Shaping the New Reality by Helen Papagiannis
‘Augmented Human’ gives a great holistic overview of the impact of AR on different industries and culture through stories, real examples and insight from AR experts. In the book, Dr. Papagiannis explains what the “new wave of reality” is and how AR technology can amplify our human abilities through all five senses, not just sight. This isn’t a technical book, so we would recommend it as a resource for anyone– not just developers and creators – involved in AR projects or interested in AR as an industry.
Charlie Fink’s Metaverse by Charlie Fink
This is a must-read for aspiring VR and AR creators who want to get started in the industry, written by a former Disney, AOL and AG Interactive executive, who now writes about VR, AR and new media for Forbes. The book explains every aspect of what Fink refers to as “the metaverse,” from terminology to explaining technologies and product reviews. Fun to read and easy to follow, by the end of the book you’ll be well-equipped and dying to get started. As a bonus, it’s an AR book which you can use a free app alongside to view original animations!
He’s also just released an AR only focused book and we’ve just ordered our copy here– review to come soon. 🤓
Picnic Comma Lightning: In Search of a New Reality by Laurence Scott
“Picnic Comma Lightning” isn’t strictly a book about AR, but more of a deep dive into modern life in the digital world and how this effects our outlook on reality. This book will really make you think about all the ways technology influences the way we think and act, which we think is something that every AR creator should understand, so they can create the best experiences for users.
The Fourth Transformation by Robert Scoble and Shel Israel
Based on two years of research and about 400 interviews with technologists and business decision makers, this book gives really valuable viewpoints on the current state of AR and where it could take us in just a few years. If you’re an AR beginner, this book has loads of examples of AR companies and projects to inspire you, and also has a really handy glossary of key AR terms at the back of the book, which we loved. Pro tip: if you’re an Audible user, this one is available for free!
Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications by Cathy Hackl and Samantha G. Wolfe
This book does exactly what it says on the tin – it goes beyond AR technology and capabilities to look at how AR experiences can be integrated into marketing campaigns for brands to help them engage with their audiences. It’s got some fantastic case studies on brands who have already begun to use AR across a range of industries and the results they got from it. Even for creators and not marketers, it’s a really useful read for understanding how AR experiences can be applied across different industries.
Ready Player One by Ernest Cline
Here’s some fun fiction to round off the list! Ready Player One is the story of Wade Watts, who spends most of his days in a virtual world OASIS. When the creator of OASIS dies, Wade sets out to solve his puzzles and inherit the OASIS fortune – a bit like a modern ‘Charlie and the Chocolate Factory’! This book is great for understanding the reasons why people love AR and the escape of entering a virtual world. There is of course also a movie version of this book, but we prefer the original.
Once you’re done with this cult classic, check out Snow Crash, another sci fi classic where a virtual drug threatens to take over the Metaverse – a cyberspace home to avatars and software daemons, where anything and just about everything goes.
Both books give you a preview into what to expect with the development of VR and AR platforms. We also recommend trying a location-based VR arcade to get a “real-life” taster! The team checked out Huxley in London and were super impressed.