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Jack Daniels and Publicis Media commissioned a WebAR experience in order to promote their partnership with Slug and Lettuce.
The experience transported users to the home of their distillery in Lynchburg, Tennessee. This was done by incorporating 360 video into the AR experience, resulting in a very innovative blend of immersive content. This was paired with a fun face effect that dressed you up as the iconic Jasper Newton "Jack" Daniel.
This experience was activated via a QR code on a postcard garnish on every Lynchburg Lemonade ordered at Slug & Lettuce restaurants and ran for 9 months.