AR and 3D experiences on demand

Charlotte Tilbury

Charlotte Tilbury, the beauty brand, wanted to show off their new range of products "Pillow Talk".

The resulting AR try-on experience allowed users to try their mascara, highlighting length and volume of eyelashes. Additionally, they incorporated a range of shades of their lipstick within the experience.

BBC x His Dark Materials

To promote the release of season 2 of His Dark Materials, the BBC commissioned this portal that allowed fans to create a doorway into the alternate universe of the show, enter it and interact with it. The portal was an incredibly immersive approach to AR filters in the entertainment vertical!

NYX

For their Halloween-themed Haunted Dollhouse campaign, cosmetics brand NYX took the virtual try-on concept one step further. They created five distinct, professionally developed makeup looks that users could try on, share, and shop.

Nickelodeon

They commissioned a web-based AR (WebAR) experience, which would allow them to incorporate the AR experience within a wider campaign. The result was an experience which spanned various media — AR, video and a promotional website — resulting in a WebAR experience unlike any other seen in the entertainment vertical.