75s
average Dwell Time, 4x longer than video
9/10
of brands planning on using AR in their campaigns
$2.4B
total ad spend projected from social lenses by 2022
$15B
projected revenue generated by AR ads by 2022

Big Shaq, Island Records

For the release of Big Shaq's latest song, Man Don't Dance, Island Records produced a front and back AR filter to encourage social media interaction around his latest track.

25M Organic impressions

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Amelia Monet, Sony Music

Sony Music produced this Snapchat lens to celebrate the launch of Amelia Monet's song Baddest. The lens asks users: "Which are you? An angel or devil?"

500K Organic impressions

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Mike Shinoda, Warner Music

Boris The Sock made his AR debut with this Facebook effect produced by us for Mike Shinoda's song, 'Ghosts'.

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Sigrid, Island Records

This world effect we produced for Sigrid allowed her fans to sing along to her song 'Sucker Punch' while the lyrics pop up all around them.

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