75s
average Dwell Time, 4x longer than video
9/10
of brands planning on using AR in their campaigns
$2.4B
total ad spend projected from social lenses by 2022
$15B
projected revenue generated by AR ads by 2022

Big Shaq, Island Records

For the release of Big Shaq's latest song, Man Don't Dance, Island Records produced a front and back AR filter to encourage social media interaction around his latest track.

25M Organic impressions

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Amelia Monet, Sony Music

Sony Music produced this Snapchat lens to celebrate the launch of Amelia Monet's song Baddest. The lens asks users: "Which are you? An angel or devil?"

500K Organic impressions

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Mike Shinoda, Warner Music

Boris The Sock made his AR debut with this Facebook effect produced by us for Mike Shinoda's song, 'Ghosts'.

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Sigrid, Island Records

This world effect we produced for Sigrid allowed her fans to sing along to her song 'Sucker Punch' while the lyrics pop up all around them.

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AR Platforms You Can Publish On

"The Poplar creators are very talented and the standard of creative and design is very high. Receiving more than one concept from their community means that the music artist can choose the creative direction and this helps to increase buy-in."

Claire Mas
Head of Digital at Island Records

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Create your brief now and launch your first AR project within 2-3 weeks.

Poplar platform
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