Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.
The makers of Aladdin the Musical recently published an AR experience using Facebook, which allows users to immerse themselves in the world of Aladdin. By using AR and creating easily shareable content, they can increase their word-of-mouth and recognition greatly.
AR marketing is providing brands a more engaging way to communicate with their customers. Many benefits have already come out of AR marketing and more are due to come. The AR industry is rapidly growing and is going to have big effects on how brands market their products in the future.
AR is set to disrupt the travel industry through the introduction of many useful applications that make travel an easier process. Airlines have benefited greatly from it and other areas of the industry are following their lead. The travel industry is set to develop more functional uses for AR in the near future.
AR’s future is currently being decided by big companies who see the potential in AR. Designers are trying to increase the use of it into more functional industries, not just for entertainment or marketing. They want the content to be informative but presented in an entertaining way.