What is it?
Augmented reality (AR) is a form of emerging technology that allows users to overlay computer-generated content on the real world using a mobile device or headset.
Have you seen it before?
While some people don’t realize they’re using AR even though they actually are, most people have become familiar with AR through the use of Facebook and Snapchat effects or lenses, according to the Mindshare report, ‘The Future of Augmented Reality’. What’s the most exciting bit? There is proof consumers are hungry for more layers of information and entertainment on their reality which go beyond the scope of social media.
What are the present forms of AR?
Today, there are a few standardised ways AR is experienced and how those experiences are applied in the world. From social media formats where AR is used for entertainment to image recognition that facilitates impromptu content accessibility, there’s limitless potential for how AR can make our reality more informative and interesting. For examples of present forms of AR, check out our showcase page now!
We will talk in more depth about the current AR landscape in our next post, so stay tuned. 🔜