With its ability to enhance the real world with overlaid digital components, augmented reality (AR) is fast becoming the tourism industry’s favourite tool. While AR was invaluable in helping companies that rely on tourism keep their customers engaged during worldwide lockdowns, the innovative technology was already gaining traction even before the COVID-19 pandemic struck. Augmented
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.