Category - Art
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5 amazing augmented reality museum experiences
“Augmented reality is transforming museums,” writes Miranda Katz for Wired. What is notable about her article is not just how well it’s written, but the date it was published — 2018, well before the pandemic. While it is true that COVID-19 forced many museums to rethink how they operate and exhibit their collections, the fact...
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Augmented reality art gallery, museum & retailer experiences: 6 cases
According to an international survey on consumer tourism choices in a post-pandemic world, people can’t wait to get back to museums and galleries. However, to cater to individuals who may not feel confident venturing out to an art gallery just yet, as well as those who have embraced new technologies such as virtual reality (VR)...
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Brands in the metaverse: everything you need to know
Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point. Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...
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Augmented reality NFTs: benefits and how to create them
Move over, bitcoin, there’s a new crypto trend on the rise: NFTs. A novel kind of collectable, this particular cryptocurrency is all that anyone seems to be talking about right now. The digital artist Beeple sold his work, “Everydays — The First 5000 Days,” as an NFT for a record $69 million at Christie’s in...