Instagram AR Effects Are Here. Here’s Why Brands Should Care.

Spark AR for Instagram

It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform.  Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will

Read More »

Lego Hidden Side Review: the Future of AR Toys

lego hidden side

Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The

Read More »

The Ultimate Augmented Reality Platforms Comparison Chart

augmented reality platforms

Any AR developer will know that the options available today to create meaningful AR experiences are nearly endless. There are many great tools that allow developers with a wide range of skill sets to get started creating augmented reality content.  However, each AR development and publishing platform comes with its own set of features, which

Read More »

Everything You Need To Know About How To Play Harry Potter Wizards Unite

Harry Potter Wizards Unite guide

This post is a full guide on how to play Harry Potter Wizards Unite. It gives you insight on what Inns and Greenhouses are all about, how you can get Spell Energy and much more! It is a more sophisticated game with an endless amount of features.

Read More »

5 Augmented Reality Statistics That Prove AR Is the Future [Infographic]

augmented reality statistics

These AR statistics are further proof of the impact that augmented reality has already had and of the success it will bring to many industries. The AR industry is already large and is expected to only get larger, especially with instagram releasing AR effects this summer.

Read More »

Augmented Reality Retail: How It’s Transforming the Industry

augmented reality retail

Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.

Read More »

Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.

Read More »