Augmented Reality Retail: How It’s Transforming the Industry

augmented reality retail

Augmented Reality retail is not the future, it is very much already here. Already 75% of people say they expect retailers to offer an AR experience. In response to this overwhelming demand, 32% of retailers are already planning to use AR or VR. And that’s only among those who haven’t already adopted it. And yet,…

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Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Yesterday we attended the 5G and Extended Reality Showcase by Codex at Soho Hotel, London. The afternoon saw speakers from across industries, who talked about how 5G and Extended Reality have influenced their unique projects. They also reflected on what the future might look like for the adoption of augmented technologies, beyond advertising. Two speakers…

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Instagram Effects are Coming This Summer. Here’s What Brands Need to Know.

To see a directory of existing Instagram effects go here. In a previous article we went through why AR is having such a tremendous impact on how brands market themselves. In a nutshell, augmented reality has absolutely exploded, with 3.5 billion AR users projected by 2022. It therefore comes as no surprise that nine out…

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This New AR Experience From Aladdin the Musical Allows You To Rub Shoulders with the Genie

The makers of Aladdin, the musical by Disney that has become a sensation in London’s West End, recently announced the release of a new Facebook augmented reality (AR) experience. The effect was built in collaboration with Poplar, the augmented reality platform that makes AR content creation agile and affordable. The experience allows you to enter…

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AR Marketing: Why You Need It and How You Can Use It

Augmented Reality (AR) is quickly disrupting the way we consume and share information, with a staggering 3.5 billion augmented reality users projected by 2022. Unsurprisingly, businesses are rising to the occasion by creating AR marketing content that is helping them increase audience engagement and truly stand out from competitors. The potential of AR is tremendous…

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AR in Travel: 3 Examples of How AR Is Shaping the Industry

ar in travel

Whether it’s by taking you to a virtual sun-kissed Bali beach, or allowing you to check for any baggage surcharges ahead of your airport arrival, augmented reality is already having an impact on the travel industry through your very smartphone. AR is a natural fit for travel because of its ability to add context to…

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How AR Is Set To Transform Our Everyday Life

In the last post, we talked about transporting fans of entertainment into novelty experiences for promotion and inspiring people to learn about new information and look beyond what they already know. However, apart from these one-off engagement campaigns, there are plenty of powerful applications for AR in our daily lives.  (Image Source: iDropNews) Let’s say…

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Where is AR Headed Next?

Valued at £4.5 billion in 2017 (Mordor Intelligence, 2018), the Augmented Reality market is set to disrupt the technology industry. Presently, AR content is used by many industries to add a zing to their customer-interaction activities but the future of AR promises to provide much more functional uses for many other industries. So while for…

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