Augmented Reality For Business: How To Get Started

augmented reality for business

With over 3.5 billion people estimated to be regular AR users by the end of 2022, augmented reality for business is on track to become an essential part of every brand’s marketing toolkit. For companies that want to stand out as dynamic, forward-thinking, and customer-focused, AR adoption can help engage customers and improve their perception

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Key Augmented Reality Trends For 2021 (part 3)

AR trends

Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between

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Key Augmented Reality Trends For 2021 (part 2)

AR trends

The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago.  Some aspects of this

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Key Augmented Reality Trends For 2021 (part 1)

augmented reality trends

Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are

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Augmented Reality Furniture: How It Can Improve Online Storefronts

augmented reality furniture

From cars to pretzels, augmented reality is catalysing a transformation in how consumers engage with retail products. However, if you had to choose one area where AR is most rapidly gaining traction, it has to be augmented reality furniture. In fact, research shows that furniture is one of the main products customers want to use

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The 5 Main Types of AR Experiences You Can Create

ar experiences

As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made

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MG Motor Leads 3D Immersive Advertising Innovation With New Poplar Campaign

AR trends

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand

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