It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform. Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will
Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The
Last April, 8th Wall released a new feature called Image Targets that lets creators build image recognition for web-based AR. Not restricted to QR codes, Image Targets lets you select your own image (as long as the computer vision AI can detect distinct feature points) and build AR experiences with it. This is a huge
Any AR developer will know that the options available today to create meaningful AR experiences are nearly endless. There are many great tools that allow developers with a wide range of skill sets to get started creating augmented reality content. However, each AR development and publishing platform comes with its own set of features, which
Every augmented reality platform comes with its own set of features and benefits. In this infographic we go over what kinds of campaigns each augmented reality platform is best suited for.
This post is a full guide on how to play Harry Potter Wizards Unite. It gives you insight on what Inns and Greenhouses are all about, how you can get Spell Energy and much more! It is a more sophisticated game with an endless amount of features.
These AR statistics are further proof of the impact that augmented reality has already had and of the success it will bring to many industries. The AR industry is already large and is expected to only get larger, especially with instagram releasing AR effects this summer.
This post details everything there is to know about augmented reality business cards and why they are the future. It is a simple alternative to the generic paper business card that never typically gets looked at more than once.
Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.