Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

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Speedo Embraces AR With Poplar-Powered Virtual Try-On Features

virtual try on speedo

Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with

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Why Web AR Will Change the Face of AR Forever

There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,

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Instagram AR Effects Are Here. Here’s Why Brands Should Care.

Spark AR for Instagram

It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform.  Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will

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Lego Hidden Side Review: the Future of AR Toys

lego hidden side

Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The

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The Ultimate Augmented Reality Platforms Comparison Chart

augmented reality platforms

Any AR developer will know that the options available today to create meaningful AR experiences are nearly endless. There are many great tools that allow developers with a wide range of skill sets to get started creating augmented reality content.  However, each AR development and publishing platform comes with its own set of features, which

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Everything You Need To Know About How To Play Harry Potter Wizards Unite

Harry Potter Wizards Unite guide

This post is a full guide on how to play Harry Potter Wizards Unite. It gives you insight on what Inns and Greenhouses are all about, how you can get Spell Energy and much more! It is a more sophisticated game with an endless amount of features.

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5 Augmented Reality Statistics That Prove AR Is the Future [Infographic]

augmented reality statistics

These AR statistics are further proof of the impact that augmented reality has already had and of the success it will bring to many industries. The AR industry is already large and is expected to only get larger, especially with instagram releasing AR effects this summer.

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