Visual Search Ecommerce: How Brands Can Stand Out to Customers Shopping with Their Camera

Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day.  However,

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How Augmented Reality Travel Is Changing the Tourism Industry

With its ability to enhance the real world with overlaid digital components, augmented reality (AR) is fast becoming the tourism industry’s favourite tool. While AR was invaluable in helping companies that rely on tourism keep their customers engaged during worldwide lockdowns, the innovative technology was already gaining traction even before the COVID-19 pandemic struck. Augmented

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AR smart glasses uses for enterprise: 5 examples

When Google Glass was announced in 2012, it created a stir in the realm of consumer electronics, with technology advocates imagining people donning smart glasses for everything from trips to the store to going to concerts. However, neither the technology nor the market was ready for augmented reality (AR) smart glasses at the time, and

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AR smart glasses use cases for consumers: everything you need to know

Back in 2012, the world was buzzing with interest in Google Glass. The next frontier in wearable technology at the time, Google Glass promised consumers the ability to augment their vision with a head-up display rivalling those seen in first-person action games. But Google Glass failed before it could even get to the consumer market.

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How Augmented Reality Events Can Transform Customer Engagement

Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic.  Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward

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TikTok Shopping: Everything Brands Need to Know

Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen

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Augmented Reality Advertising: What You Need to Know

augmented reality advertising

Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through

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