Category - General

Blog -

3 ways you can use 3D and AR for customer service

3D and augmented reality (AR) are often talked about in the context of sales. This is not surprising—technologies like these have been proven to drive conversions and reduce returns by enabling customers to visualise products before purchase. However, it’s not just sales and marketing teams that can benefit from 3D and AR. Many brands are...

Blog -

3D advertising: from GDN to programmatic, here’s how retailers can take advantage

By 2025, the retail media industry will be worth $6 billion in the UK, per Gartner’s predictions. Already, retail media networks (RMNs) are growing by over 10% year-on-year in the UK and are described as the “latest retail trend.”  RMNs are retailer-owned advertising programs. They allow marketers to buy advertising space across a retailer’s digital...

Blog -

Why magic mirrors are the future of in-store retail

Is e-commerce set to overtake traditional retail? It certainly seems so. Even though COVID-19 restrictions have been eased in most places, customers are in no rush to return to traditional stores. More than 70% of consumers say they are less likely to shop in a physical store today than before the pandemic.  Part of this...

Blog -

AR in 2022: 8 tech trends that will shape the year

Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...

Blog -

Social commerce examples: 3 ways AR is the future of sales

The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...

Blog -

Augmented reality cosmetics: 6 experiences to inspire you

As demonstrated by brands such as Sephora, Nordstrom, and Macy’s, augmented reality is quickly gaining traction in the beauty industry. While many beauty companies adopted AR during the pandemic for hygiene and safety reasons, many others are likely to continue experimenting with the technology even when things return to normal.  However, it’s not just makeup...